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WHO IT'S FOR

ONE PROGRAMME. FOUR STAKEHOLDERS.

Your influence already opens doors. BTG makes sure young people walk through them.

We deliver a structured programme that creates social value, drives community impact and produces content clulos can use across your platforms.

  • Structured delivery with professional oversight
  • Meaningful social value and community impact
  • Authentic content your club can share with pride
  • Stronger relationships with your local communities
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The organisations making the biggest impact don't just back football.

Sponsorship budgets face more scrutiny than ever. BTG gives your relationship with your club meaning; for young people and local communities.

  • Tailored to your community/youth engagement goals.
  • Give young people something meaningful care about.
  • Create content stakeholders engage with & respond to.
  • Turn your association into a legacy.
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What happens on the pitch is just one part of the story.

BTG is built for young people who are curious, ambitious, and ready to show up. No prior experience required – just the willingness to make a difference.

  • Tailored to your community/youth engagement goals.
  • Work on real challenges connected to clubs, partners & communities.
  • Create content linked to actual projects & campaigns.
  • Leave with skills, connections & experience you can build on.
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Students understand the difference between career advice and genuine access.

BTG connects schools and colleges to employers, mentors and real-world projects – helping students see where their aspirations could take them, and what it takes to get there.

  • Bring real employers, mentors and live briefs into your exciting curriculum.
  • Help students build confidence, communication and digital media skills.
  • Create tangible work students can use in portfolios, applications and interviews
  • Evidence impact through stories, outcomes and content your school can share.
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WHY IT MATTERS

We ask young people to aspire to
futures they've never seen.

  • Young people see the players, the clubs and the spectacle. They rarely see the people, the roles and pathways that make the game possible.
  • A modern football club is also a media company, a tech business, a community organisation and a global brand with hundreds of career opportunities.
  • Behind The Goal brings young people inside that world as participants, creators and contributors through work experience, mentorship and hands-on media production.

100+

Careers across football and the wider industries

Real

Mentors. Real projects. Real opportunities.

Professional Content

Created by young people for clubs and partners

Stronger Futures

Skills, confidence and connections that last